Many people underestimate the effects of color. Despite giving our world some variety, colors can also affect a persons’ mood psychologically. We may not realize it, but subconsciously we may be feeling a certain way because of the colors around us.
This is no different in the Health Care industry. Many hospitals and clinics have gone out of their way and spent thousands of dollars rebranding and changing the design of the interiors.
According to an article by the Paralyzed Veterans of America, each color has a psychological effect on our bodies:
- Red – Raises blood temperature, increases heart rate, activates the pituitary gland and stimulates circulation. It also energizes and draws attention.
- This color is used to care for patients with anemia, fatigue, paralysis and exhaustion.
- Blue- Clams, relaxes, lowers blood pressure, and slows down heart rate. This color also relieves insomnia, anxiety, migraines, and skin irritation.
- Blue is used to care for people with inflammatory conditions, burns, bruises, rashes, and sores. It also helps with the immune system and relieves stress.
- Yellow- Communicates hope and joy. It’s bright and energetic so people subconsciously feel optimistic.
- However, its medical effects are used to aid digestion, liver, and intestine problems. It is also used to help with arthritis.
- Green- Represents calm, freshness, and health. However light green is what is associated with serenity. Green also leads harmony and balance within the body.
- It is good for heart and blood problems and influences cell structure and muscles.
- Orange- The effects of oranges is a combination of red and yellow. It’s bright and energetic, but it is also bold. It gives vitality to the body as well.
- However, in health care orange is related to kidneys, urinary tract, and reproductive organs.
- Purple- Purple is an underrated color in health care because many people go use blues, greens, and reds. However, purple calms the nervous system, making it a good color to use.
- Used to care patients dealing with eyes, ears, nose, and mouth problem. It also helps with congestion and sinus infections.
- White- This color is popular among health care professionals because it represents cleanliness and purity.
- This color is used in combination with other colors tell the patient subconsciously that the doctor’s office or hospital is clean.
What does this all mean? Well with chromatherapy gaining popularity, it is important that health care professionals understand what they are conveying to their patients. It is important to understand each color, what it conveys and how to use it. While color may not cure the patients, it can certainly help relieve some pain psychologically.